Home > News > Trek Kills Gary Fisher

Trek Kills Gary Fisher

June 19th, 2010 [print] Go to comments

Trek Kills Gary Fisher

I love sensational headlines, and nothing beats this freak-out story being reported by all the bicycle blogs.

Basically, Trek has decided to end the Gary Fisher sub-brand, named after one of the sport’s most influential–and odd dressing–characters, Gary Fisher.  The reason why is pretty simple:  as its own brand, Gary Fisher Bicycles is not as widely distributed around the world as Trek.  By ending the line as a separate entity, they have basically increased the distribution of Gary’s bikes eight-fold.

“This makes sense. I love this strategy,” says Gary Fisher in a press release. “I’ve been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, number one bike brand in the world. Better bikes and more people on those bikes. I love it.”

Now instead of buying a Gary Fisher-brand bike, you’ll be buying a Trek, with "Gary Fisher Signature" painted on the frame.  Same bike, different strategy, nothing as severe as killing the entire brand.

Full story:  BikeRadar.com

Link:  http://www.trekbikes.com/us/en/bikes/gary_fisher_collection/
Link:  http://www.bicycleretailer.com/news/newsDetail/4205.html

Edit:  here’s another great take on it at RVMS.com:  Trek to Fisher: “Git Inta Mah Belly!”

Categories: News Tags:
  1. No comments yet.
  1. No trackbacks yet.