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Specialized In It To Win It

July 11th, 2010 [print] Go to comments

Not to be outdone by Trek, Specialized is also doing a giveaway promo during the Tour de France.  Instead of complete bikes, they’re giving away 21 framesets over the next three weeks.

To enter, however, you have to stop by your authorized Specialized dealer each day to pick up a Rider Card, which has a code number on it.  You then log on to Specialized’s website and enter your information, along with the code on the card.

What this means is, if your authorized dealer is a long drive away, or you’re too busy to get there each day to pick up a card, you’re pretty much out of the game.  I think this is a pretty stupid way to do a promotion, and maybe they’ll get their shit straight next year and do it right.


Specialized In It To Win It - http://iamspecialized.com/inittowinit/

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